Throughout his dynamic culinary career, William has remained steadfast in his commitment to seasonal, organic food. Originating from the Pacific Northwest, he began his journey by opening his first restaurant in Portland, Oregon, where he embraced super seasonal culinary practices and a dedication to using locally sourced produce.
This ethos continued as he transitioned to New York City, where he served as a beverage director and sommelier at Michelin-starred restaurants, always prioritizing the freshest, healthiest ingredients. Upon relocating to Napa Valley, William pursued his passion for food at high levels by founding Kicking Bull Farm, emphasizing organic farming methods.
Today, as the driving force behind Umbel Roots Farm, William remains committed to this philosophy, utilizing no-till, organic techniques on the CCOF-certified, 7-acre farm. Umbel Roots is dedicated to serving both restaurants and CSAs, while also focusing on cultivating medicinal herbs and flowers in a market garden style.
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INTEGRITY
We treat people consistently, and apply our ethos and values consistently. We are reliable, delivering on our commitments, living our values, and holding ourselves and each other accountable. We are honest, aware and open about our limitations and areas of opportunity, and we welcome hard conversations, doing the right thing even if it's not easy. Growing the best possible, most flavorful vegetables, fruits, edible flowers one can possibly grow.
GROWTH
Our approach to growth is create amazing people with-in Umbel Roots. We are humble and show vulnerability, acknowledging we are not always going to have the answer or be right. We seek out challenges; growth comes with discomfort - we seek out views that are different from our own, doing things that don't come easily, and facing our areas of opportunity and mistakes. Living for the soil and time management is our bread and butter. You’ll be pushed to exceed your expectations and constantly develope yourself at this farm.
WHEN HE'S NOT FARMING, WILLIAM IS AVAILABLE TO SHARE HIS EXPERTISE ACROSS FOOD, FARMING, AND ALL OPERATIONAL ASPECTS IN BETWEEN. FOR DETAILS, RATES, AND TO BOOK A CONSULTING SESSION, CONTACT WILLIAM DIRECTLY.
• market garden style growing
• no till, organic farming
• P&L compliance and ROI assessments
• Long term market garden planning
• succession planning
• Certified organic, jadam, biodynamic & CCOF certifications and application
• Greenhouse management
• Daily, weekly or monthly services
• General construction
• new bed creation
• water system installation
• wash stations
• Custom plant growing
• Hedgerow, hugelkulter, living pathways, bee friendly
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